Monday, September 14, 2015

Binary Models- Information & Entertainment

Information and Entertainment are one of the four binary models. The four are
1. Hot and Cold
2. Elitist and Populist 
3. Information and Entertainment
4. Content and Distribution 
I'm going to talk about Information and Entertainment. Information and Entertainment is a collapsing binary model. This is because the companies who are informative, this means that they are made and supported to inform the public on a certain matter, usually change by adding a little bit of entertainment to the broadcast because they aren’t getting enough supporters or want more people to support the broadcast. When an information company blends to add a touch of entertainment, it is called “infotainment.” Although the broadcast isn’t informative completely, I think that this model becoming a collapsing model is good. I think this because if they need to add a touch of entertainment to a news show to get more people to watch the news, then I say go for it, because although the story is not as educational as before, if people are actually watching then what is the harm in adding a little bit of entertainment to get the audience informed.  

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